November 24, 2006, Newsletter Issue #41: Ticketmaster vs Ticket Brokers

Tip of the Week

Ticketmaster! Ticket broker! Ticketmaster! Ticket broker! Let's call the whole thing off. A Los Angeles ticket broker sells tickets in what Ticketmaster calls "the secondary market." Your Chicago ticket broker will sell Cole Porter musical seats for more than face value, whereas Ticketmaster prides itself on selling tickets for face value.

Some Netizens say that Ticketmaster is a waiting game, albeit one with pre-sale notifications. In contrast, ticket brokers often have the seats you desire and you can compare ticket broker prices. Your ticket broker may even have a "name your price" option. Plus, Ticketmaster tends to sell out rather quickly. In contrast, Ticketmaster warns against fans buying tickets from a sell out ticket broker: "Traditionally, the reselling of tickets has been done by third parties in an aftermarket that is often insecure, potentially fraudulent, and may provide poor value to consumers."

The National Association of Ticket Brokers and the Better Business Bureau certify that your Los Angeles ticket broker, competing with Ticketmaster on West Hollywood home turf, will deliver those Cole Porter musical or "Spamalot" tickets. You may be tempted to go with the bigger name, but check out a few broker sites before you automatically buy from Ticketmaster. Madison Square Garden primarily does business through Ticketmaster, but your online New York ticket broker can get you MSG venue seats too. Don't call the whole thing off--just call a ticket broker, shop and compare. You're the top!

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