June 13, 2008, Newsletter Issue #121: Ticket Brokers and Corporate Gifts

Tip of the Week

You've decided to spring for Springtime for Hitler, aka "The Producers," because your clients are all theatre and art enthusiasts. How do you work with a ticket broker to get you the best ticket gift certificate deal? As a major corporation, you have more buying leverage than the average ticket-buyer, but that doesn't give you the prerogative to demand special privileges other than bulk discounts and premium seating on corporate incentive program.

Treat your corporate gift partner the way you treat your suppliers and business partners. Don't behave like an angry fan or you could end up like Leo and Max in "The Producers." Do express to your corporate incentive gift broker exactly what you need. Chances are the ticket broker will honor your request for a particular ticket gift certificate. If your client purchases through the broker, the broker takes a discount, but also gets plenty of business and goodwill. It's a win-win situation. Plus, you enjoy the same discounts your clients do when you're ordering gift certificates. You've set out to complete the best deal in Broadway history and succeeded. Now you can sit with your clients and watch as the little old ladies with walkers dance in "The Producers." We can do it, we can do it, we can make our dreams come true!

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