February 10, 2006, Newsletter Issue #4: Selling Tickets Through a Ticket Broker

Tip of the Week

You can't get to see King Tut, but you figure someone else might as well buy your tickets before Tut gets up and walks like an Egyptian. What do you do? You don't want to be a scalper or Egyptian giver. That would be un-pharaoh.

One of your options, other than to sell tickets on eBay where you're lumped in with the Virgin Mary on a grilled cheese sandwich, is selling tickets through a qualified ticket broker. Many ticket brokers such as Ticketmaster just deal with venues and event promoters, but sometimes your Los Angeles ticket broker, Chicago ticket broker or New York Ticket Broker will sell tickets from King Tut fans like you.

You can either sell your tickets directly, which means the ticket broker buys them outright from you, or on consignment, which means a possible higher dollar return--85 percent of the $600 (Tut tickets are $110) as opposed to 50 to 75 percent when a ticket broker buys your Tut tickets outright. You state the asking price, and your New York ticket broker decides, in buying tickets, whether it will accept your price.

If the ticket broker already has enough King Tut tickets to fill a pyramid, you may have to look elsewhere when selling your tickets. Also, if there isn't enough demand, the broker sends back your tickets faster than you can say Cleopatra. Now don't say you were uninformed when you're trying to sell your tickets on eBay right next to the supposed treasure of King Tut. Denial is a river in...well, let's just say denial has no place in selling tickets.

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