Ticket Broker, Ticket Broker, Make Me a Match

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What does a ticket broker do for me?

Ticket Broker, Ticket Broker, Make Me a Match

You want tickets to "Fiddler on the Roof," and like Tevye's daughters Tzeitel, Hodel and Chava, you want the perfect match. Your first thought is to go to a yenta, er, ticket broker or Ticketmaster. Great idea. But will your matchmaker make you a matchless match?

What does a Los Angeles ticket broker or Chicago ticket broker actually do for you? Simply put, your ticket broker yenta, like a real estate broker or stockbroker, puts you in Texas, buying tickets, together with a party in New Jersey, selling tickets--just so long as that party is a professional ticket seller, venue rep or event promoter. Unlike Yenta, though, the broker doesn't just put the buyer and seller together and expect you to hit it off. The ticket broker buys the tickets outright or on commission from the seller in Jersey, then presents the goods to you.

You decide if it's love at first sight, and you buy those seats for "Fiddler." The broker can keep a fee when it comes to buying tickets on consignment, but as in buying tickets outright, is at the mercy of you, the would-be Tzeitel. You have a choice, unlike most of Yenta's clients. So it's in the broker's interest to help you fall in love with buying tickets for "Fiddler" at the right price. Don't be afraid of the matchmaker. Just know what you want, and don't think of yourself as a girl from a poor family. Just hum "If I Were A Rich Man."

   

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