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Some artists are so popular that tickets to their show sell out in hours, even minutes. If you are afraid of missing out on, say, Rolling Stones tickets or Madonna tickets, it might benefit you to join their fan club online. That's because many fan clubs for artists and bands make event tickets available to members of the club before the general public.
For example, members of Madonna's fan club had access to her last tour's tickets before the general public in a special fan club pre-sale. And, with an artist like Madonna, whose tours have been known to sell out in just 10 minutes, that's a great advantage.